By N.Thyagarajan
Raj Kamal's mega-budget film Vishwaroopam will hit cine theaters in Tamil Nadu on January 25th, according to a release from the production office. But the idea of screening of the film on DTH platforms a day prior to the release date was given up, as some of the city theater owners after a meeting with Kamal Hassan has reached a settlement.
It is feared if the Vishwaroopam is exhibited through the Direct-To-Home platforms to its subscribers, say there are more than 7.5 million subscribers in India, it would affect the revenue collection of theaters. A section of theater owners opposed the move of Kamal Hassan, though the actor has every right to sell his product to whomsoever he thinks fit enough to run the show, Kamal wanted to introduce the idea of showing the film as a one-time-show on DTH platforms for the first time in the country. But this did not take place.
In a recently concluded meeting, Kamal Hassan has agreed to release the film in theaters on January 25th and the show on DTH platforms would be made on February 2, next month. Originally, it was planned to exhibit the show as one single-show now this has changed as three shows on that day.
Kamal is thinking of reducing the sale priceof ticket per show/ per subscriber from Rs.1000. By doing so, the tickets could be affordable by the families living on the middle-income and lower-income strata. Further, it would boost the number of DTH subscribers to enjoy the movie by sitting in their homes and watching it.
Kamal has invited all private players who provide DTH connections in this matter to reach a settlement, it is learnt.
Kamal is the first actor-producer who has introduced the system of screening the movie through the DTH for the first time and this can't be disputed by anyone and Kamal is walking on the vertex of the Indian film industry.
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