NEEYEA STORY ABOUT AN ORPHAN

By N.Thyagarajan

Neeyea is the new Tamil film discusses about a hero who is an orphan studies through an orphanage support.He falls in love with a girl who takes him to her parents. He is being introduced and the parents are dead against the orphan, citing that he is an orphan. Then the hero completes his MBBS and becomes a famous doctor. His education gives him a strength to go and talk to the parents of his lover, that he has completed his doctorate which is considered a high qualification. But at that time the parents refuses to give their daughter, because the Orphan himself does not know the Religion he belonged. Then the orphan tells them that in this world, the education is considered most auspicious than religion.So saying he tells them he wanted to prove it and moves out.

This is the gist of the story is to be directed by Gandhi. Suresh, Arya, Sajan, Sridhar, GG and Anjutha are acting in the film. The shooting of the film are taking on the Kerala sea-shore.

TRISHA TOPS SOUTH INDIA BRAND AMBASSADOR

BY N.THYAGARAJAN

According to ad agencies Trisha with her lucky streak as emerged as the most sought after brand ambassador for the entire South India among the national products. Fanta, Perk,vivel Shampoo and Tata Indicom are the national products that she is the brand ambassador. Among the male actors Suriya is tipped to be the hot favourite since his movies are a hit all over the South. He is already the ambassador for Fair and Handsome ( shah Rukh Khan in Hindi)and Navratna oil ( Aitabh in Hindi and Mahesh Babu in Andhra).

Among the celebrity endorsements in products in Tamilnadu actress Tammanah tops the list. With a string of hits in Tamil and many projects with top stars in the pipeline she has emerged as the favourite. Sun Direct DTH, Chennai Mall. Mangai night wear, Saravana stores ( shares space with Lakshmi Rai and Vedhika) are her famous endorsements. Among the heroes Suriya endorses Bharathi Cements and Madhvan endorses Univercell the mobile showroom chain and Santoor soap. Mira Jasmine with her homely image features in Pothys Sarees and Joy Allukkas jewellery along with Illena. Sneha has a deal with TTK Prestige mixie.

Chandrika soaps has gone in for Mamta Mohandas and Manapuram Finance the Kerala based financial company that deals with gold finance has opened branches in Tamilnadu and all over the South. It uses Mohan Lal in its campaigns in Kerala and Tamilnadu and Venkatesh in Andhra. Shriya Saran endorses VVD Gold Coconut Gold Hair oil and Shobana features in Mediker’s anti lice oil. Mammoty is yet another Kerala actor whose is a known face in Tamilnadu to feature in the South Indian Bank advts. Sarath Kumar whose popularity is high in Kerala after the hit Malayalam movie Pazhassi Raja features in an advt with Mohanal for dhotis and so also Prabhu( National) and Jayram( ramraj)

Most of the advertising agencies in Chennai and in Mumbai and elsewhere handling national products complain that they hit a roadblock when dealing with the actors in the South. While the actors in Bollywood have tied up with entertainment marketing agencies to look after their endorsements and brand ambassadorship, in South the dealings still have to be routed through their managers or their relatives . The prices they quote most often crosses the limit set by the agencies and it falls through and in some cases the actors signs up small time brands by which they go out of the radar of the big brands. Mahesh Babu is the only actor in the South to sign up with KWAN the leader in entertainment marketing.

According to leading analysts this has resulted in Hindi advts featuring Bollywood actors getting dubbed into regional languages and often in them being comical. The annual market of celebrity endorsement is Rs 850crores and the South share is a measly Rs 20 crores even though the movie craze and loyal fans base are strong